Dentists Blogs: What to Say
April 27th, 2009
So you want to blog on your dental website. You understand that a blog is the new newsletter. You have time to blog yourself, and you always made great grades in English, so you don’t need GhostPosts. Only problem is, you aren’t an ideas person. How can you know what to write about on your dental blog? Here are a few tips to help you out…
1. Make it personal to your practice
Blog about a case you worked on this week. Did you have huge success with an oral sedation case this week? Do you have photos of yourself (not the kids) speaking at an elementary school? Do you have case photos of a smile transformation? Choose your most fulfilling task or case of the week, and write about it. Be sure to include pictures! People love to see pictures.
2. Rely on your employees
You’d only have to blog once a month if you asked your hygienist, assistant, and front office to take over one week per month. This will break up the clinical nature of your blog and diversify the newsletter. It will also make your employees have a more vested interest in the blog, your practice, and your marketing. Give each blogger her own access code, change her permissions so she can post to the blog, and give her a page or category on her topic.
3. Check out news sites
If you stay plugged in with these sites, you’ll always have something to write about! Don’t plagiarize, but rewriting is okay. A good rule of thumb is to avoid more than seven words in succession when rewriting a post. The professional blogs will give you ideas on what to write about. The patient blogs will be more directly in line with your audience.
www.DentalBlogs.com
www.EmmottonTechnology.com
http://dentistry.about.com
http://chicagodentalsociety.blogspot.com/
http://dentalinformationblog.com/
This site has a ton of blogs for you to review: http://www.blogged.com/directory/health/dental
If you still have trouble coming up with a system; if you find that you don’t have the time or desire to write a blog; or if you want to make the most of search engine optimization, call TNT Dental to discuss GhostPosts. For a nominal fee, our professional dental and SEO copywriters will customize blog posts for you, publish them with a graphic or photo, and optimize them to complement your SEO strategy.
No comments:
Post a Comment